90% of lung cancer comes from Big Tobacco’s products, so in the Summer of 2009 we petitioned to rename it Big Tobacco Disease (BTD).

We collected over 90,000 signatures of like-minded kids through online tools and widgets, and by letting kids sign our "BTD petition t-shirts" at the Vans Warped Tour, among others. And while the medical profession may not recognize the term "Big Tobacco Disease", those 90,000 kids do.

Awarded Communication Arts Annual.



Vans 15th Anniversary/Lightwrite

The signature collection ended at the Vans tour finale, again in LA, where we gave kids the chance to sign the BTD petition in light, using some proprietary technology developed in the Arnold R&D Lab. We also made it available as a download on thetruth.com. Kids love getting free stuff as much as we love giving it.